Colophon
The design, typography, and technology behind this site.
The Mark
Look closely at the mark. Two books, stacked and angled, form the letter S for Supercritical. The shape emerged from a simple conviction: even as screens multiply and attention fragments, books remain worth making, worth holding, and worth the shelf space they occupy.
The logo was sketched in house and executed in Adobe Illustrator by Jawad Zelmadi in 2025. We wanted something that could work at any size, from a spine to a favicon, without losing what it represents.
Colors
Deep Navy
Primary text
Supercritical Blue
#1877F2
Light Gray
Backgrounds
White
Page background
Our palette is restrained. Deep Navy carries the text, Supercritical Blue marks emphasis, Light Gray holds quiet surfaces, and White keeps the page open.
Typography
The website uses system fonts for performance and native rendering across platforms. Headlines use a semi bold weight for presence without heaviness. Body text prioritizes readability with generous line height and a comfortable measure.
Our print books use typefaces selected for extended reading, with classical proportions and modern refinements that reward sustained attention.
Design Philosophy
Design should serve content. Every element on this site exists to help readers find books worth their time, then step aside so the ideas can do their work.
We took our cues from academic publishers who have been doing this for decades. The goal is simple: get you to the book.
Why "Supercritical"?
In physics, a supercritical state occurs when a substance transforms under pressure into something entirely new, neither liquid nor gas, but a distinct phase with unique properties.
We chose this name because that is what the best nonfiction does to readers. It changes how you think, not just what you think about. The books we publish create a phase transition in understanding.
Accessibility
We want this site to be usable for all readers. The design supports keyboard navigation, works with screen readers, and maintains strong contrast.
If you encounter any accessibility issues, please contact us.
Last updated: January 2026